I know that Lisa is a fictional character. It's not a real picture of a real person because this Lisa can be YOU. The photo is not important here. Lisa's story is because that could be your story Right Now... Go ahead... Read it...
Meet Lisa and this is her story |
Lisa is a Franchise Owner. Prior to buying the franchise, she worked in the Corporate World for many years. She was unsatisfied with her work environment (specially the politics). She has seen this so many times, at so many places that she finally decided it's time to commit to a franchise that she has been evaluating for so long. That seems like a sensible option because she doesn't have any business background. It's low risk to go with someone who knows what they are doing. They got the Systems and Processes nicely documented and tested. All she has to do is follow the recipe and she will be alright.
Her assumptions got challenged when she started operating her franchise. You see, most Franchisors make a big assumption as well. They interpret the intention of a Franchisee to get a franchise as they already have the right mindset to be a successful business person. So major focus of the training is on Systems and Processes. As a result
The net result of all this is that Lisa is now working even longer hours and worried how to make enough money to draw her salary and also to pay her franchise fees.
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Why is Lisa Struggling? |
Techniques, Systems and Processes alone don't make a business successful. They are very important. More important factor is to think, behave and act like a business owner. Most people physically transition from their job to their new business. It takes lot longer to connect emotionally with this transition in order to truly complete it. This phase can be extremely challenging because most people aren't aware of this reality. And since they aren't aware, they have no idea what to fix and how. They have no idea where to get the right help from.
This becomes even more challenging when their fears starts to emerge from deep down. They question their decision. Their confidence and self-esteem hits rock bottom. In such a state of mind they struggle to function effectively or even think straight. To say that they are stressed, anxious, nervous and overwhelm, will be an understatement. |
The Turning Point |
Luckily, Lisa discovered the book BE. DO. HAVE. The Complete Guide to Create a Viable and Sustainable Business from Scratch.
She spent 1 week on reading this book. When she finished reading the book she learned
This new knowledge filled Lisa with a renewed Clarity, Hope and Confidence. She realised
For the very first time she felt Clarity, Hope and Confidence that she can achieve her Financial and Lifestyle Goals; that SHE CAN DO IT.
Lisa was able to gain this Clarity, Hope and Confidence by spending merely $37 and 1 week! It saved her from years of stress, anxiety, and confusion. It saved her franchise. Do you think Lisa made a good decision to buy the book? Was the Clarity and Confidence she achieved from the book worth the $37 investment? |
What is this Knowledge Worth to You? |
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About the Author |
In one word, Sachin Sharma describes himself as a Soul.
He lives in the beautiful city of Sydney in Australia with his family. He is a Serial Entrepreneur and International Business Coach and Mentor. He is the Managing Director and Head of Business Coaching at Success Wealth Happiness Coaching. He is the member and organiser of Hornsby Ku-Ring-Gai Business Support Group. The key objective of this group is to Become Better Business Leaders and Trustable Confidants. He regularly contributes articles to a number of magazines, papers and his blog Entrepreneurial Bug. He is the author of 2 books –
In his spare time, he likes to travel, meditate and learn more about human behavior. He is a Certified NLP Practitioner and Level 2 eDISC Consultant. He is a Certified Mentor for Unlock The Game, a revolutionary Trust-based Selling Framework. He is currently training to become a single-engine light airplane pilot. For any further questions or enquiry, please contact Sachin on [email protected] |